7 Advice That You Must Listen Before Embarking On Cavender Audi San Antonio | cavender audi san antonio

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Porsche of San Antonio recently moved from its former location near Loop 410 and Fredericksburg Road to join a parade of automobile dealers selling high-end brands along Interstate 10 West.

The dealership’s new location, at 9455 Interstate 10 West, is on a 3-acre site that’s larger than its former location at 4623 Fredericksburg Road.

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“We moved because we wanted to better serve our customers, be in a new building and be compliant with what Porsche wants us to do,” General Manager Abigail Kampmann said.

“We have more square footage in the showroom. That’s where we grew the most.”

The dealership, which sports a sleek façade, joins eight other luxury vehicle dealerships along Interstate 10 West between Loop 410 and Boerne.

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“This corridor has become an outlet for high-end,” said Rick Cavender, whose family owns a number of dealerships, including Cavender Audi on I-10 West. “And that is why we’re close to The Rim, close to The Shops at La Cantera.”

In choosing a site for a dealership, “we look for proximity to competitors that have the same type of premium brand,” Cavender said. Although buyers of high-end vehicles are loyal to their favorite brand, “we like the opportunity to conquest, to bring those people into our market.”

And the strategy is working. Since the move early in February 2010 from the dealership’s former location on Loop 410, sales at Cavender Audi have increased, and so has the number of visitors to the store.

Cavender Audi - Audi, Service Center - Dealership Ratings
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“It’s a much better demographic, has proximity to our competitors and there’s greater ability of our buyers to pay for a premium import,” Cavender said.

Kampmann agreed that it’s good to be close to other dealerships and to high-end neighborhoods. “We’re close to the Medical Center and The Dominion,” an exclusive residential community, she said.

The Porsche dealership’s former location was built in the 1960s. “It had been upgraded, but we were looking for a new home, and this land became available,” she said.

Cavender Audi - Audi, Service Center - Dealership Ratings
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Kampmann holds an executive post at family-owned The Performance Cos., which in 2008 bought the I-10 site that had been occupied by Calloway’s Nursery. She declined to disclose the company’s investment in the new location.

 

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