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The Sewell Family of Cos., is celebrating last week’s acquisition of BMW of the Permian Basin.

The Sewell Family of Cos., is celebrating last week’s acquisition of BMW of the Permian Basin.

Sometimes when the door to an opportunity closes, it can open again.

Collin Sewell, president of the Sewell Family of Cos., celebrating last week’s acquisition of BMW of the Permian Basin, said he learned that lesson not too long ago.

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“I’d always wanted this brand,” he said Friday while standing in the showroom of what is now Sewell BMW of the Permian Basin at 5715 Andrews Highway. “In 2004, I missed the opportunity by three days.”

But late last year, the family that did acquire rights to the luxury German brand decided to exit the market and Sewell got a second chance.

BMW is the first luxury German automotive line for the Sewell Family, which entered the car-selling business in 1911 and represents Ford and Lincoln in Odessa, Chevrolet, Buick and GMC in Odessa and Toyota in Wichita Falls.

“I was interested in taking care of our Midland customers,” he said, estimating that 35 percent of his company’s sales are to Midlanders.

“It’s important we represent the community and represent the brand,” he said.

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Sewell also said he liked having a physical presence in Midland.

Monte Gray, who is serving as general manager, said plans are to expand the facility, including expanding the lot west to Catalina Drive in order to increase the number of cars in inventory and to expand the parts department. The service department also will be expanded with additional bays.

Gray said the dealership already offers concierge service. Loaner cars are dropped off while a customer’s car is picked up to be serviced, or a newly purchased car is delivered at the customer’s’ convenience.

Sewell said customers “who make this kind of investment want to be served.”

Gray agreed.

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“It’s not about selling cars or trucks. It’s about building a relationship. If you build the right relationship with a customer, they become customers for life.”

He estimated the timeline for the expansion will be 16 to 24 months.

The dealership currently employs 25, and Sewell said that staff will be added as the facility expands.

He further explained why he wants to add the luxury German line to his family of companies.

“BMW is the only luxury car segment that provides complimentary maintenance for the first three years,” he said. “That’s a big plus. I love driving, and this is the ultimate driving machine.”

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