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Here’s another way your dealership staff can highlight a vehicle from General Motors, including some that are certified pre-owned: Explain how they can order coffee from inside the car, truck or crossover that’s equipped with the automaker’s embedded 4G LTE connectivity.

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Starting Wednesday, GM is rolling out a platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favorite coffee — and much more — on the way to work with a simple tap on the dash.

Marketplace can allow customers to order food, find the closest gas station to save on fuel and make dinner reservations on the go. The OEM insisted this development means Marketplace gives drivers of eligible Chevrolet, Buick, GMC and Cadillac vehicles the opportunity to more safely interact with a growing number of their favorite brands in retail, fuel, hospitality, food, hotel and transportation through the in-vehicle touchscreen.

Leveraging 4G LTE connectivity, GM is adding Marketplace to millions of existing 2017 and 2018 model year cars, trucks and crossovers that have compatible infotainment systems, with continued rollout to compatible new vehicles. A separate data plan is not required to use Marketplace.

As the automaker mentioned in the video here and in the window at the top of the page, the first brands accessible through Marketplace include:

—GM lets customers buy 4G LTE Data packages, extend their OnStar subscription or receive offers for certified service, parts and accessories for their specific vehicle.

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—Starbucks offers another convenient way for customers to order ahead and enjoy their favorite handcrafted beverage or food item. And as part of the Starbucks Rewards program, members enjoy more value by earning Rewards towards free food and drink.

—Dunkin’ Donuts will help customers start their day off right through an experience that allows DD Perks members to preorder and pay onscreen for their favorite coffee and donut, at their preferred pickup location.

—Wingstop will allow you to skip the wait by re-ordering your favorites and paying ahead, so you can get home in time for the big game

—TGI Fridays will let customers schedule a table reservation for them and their closest friends and family when they need a break from the week.

—Shell will enable the exceptional driver experience, providing ease of payment and savings with INSTANT GOLD STATUS in the Fuel Rewards program. Customers’ closest Shell station will be identified and station amenities showcased among the largest fuel station network in the U.S., with the ability to pay in-dash coming soon.

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—ExxonMobil will quickly locate Exxon and Mobil fuel stations with details of what they offer, route you there and get you back on the road Media gives drivers access to hundreds of thousands of hotels and exclusive hotel savings on the go.

—Parkopedia allows drivers to find, reserve and pay for parking, all at the click of a button.

—Applebee’s ensures customers are never too far from Eatin’ Good in the Neighborhood whether close to home or miles away with the ability to locate their nearest restaurant, order featured menu items and reorder recent favorites through the convenience of their vehicle’s touchscreen.

—IHOP makes it easy for guests to enjoy hot, fresh all-day breakfast favorites like fluffy buttermilk pancakes on the go, thanks to safe and secure on-dash ordering and location service capabilities that help search and find the nearest restaurant for Media empowers the neighborhood economy by enabling customers to order online from their favorite local restaurants, wine and spirits shops, grocery stores and laundry and dry-cleaning providers.

“The average American spends 46 minutes per day on the road driving. Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back,” said Santiago Chamorro, vice president for global connected customer experience at GM. “Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers.”

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To allow merchants to integrate their content as part of the in-vehicle Marketplace ecosystem, GM is working with three main platform partners: Xevo, Conversable and Sionic Mobile.

In addition to improving the in-vehicle experience, Marketplace’s seamless in-vehicle connectivity can allow merchant partners to extend their customer relationships into millions of vehicles, where drivers and passengers spend hundreds of hours each year. Marketplace also can leverage real-time interaction data such as location, time of day, etc., as well as Xevo’s strong merchant partnerships and years of automotive software expertise in vehicle applications, cloud and mobile software, machine learning, and data analysis to deliver a highly-personalized experience that makes time spent in the car more productive and enjoyable.

Xevo’s partnership with IBM augments Xevo’s solution by enabling in-vehicle experiences powered by IBM Watson for Marketplace and other automotive OEMs.

“Connected cars are the future of the automotive industry, and a personalized journey is the future of the automotive user experience. Marketplace enables smarter, safer, more productive journeys so that GM can deliver the tailored services their customers really want,” Xevo chief executive officer Dan Gittleman said.

“Marketplace simplifies people’s daily lives by helping them make the most of their time. By combining Xevo’s artificial intelligence, car, cloud, and mobile expertise with General Motors, we have delivered a powerful solution that improves the driving experience, while also helping merchant brands strengthen customer loyalty and increase satisfaction,” Gittleman went on to say.

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