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Images of the Auto Show 2016 at the Reno Sparks Convention Center on Feb. 2016. The car show will be at the convention center Feb 12th through the Feb. 14th.(Photo: Andy Barron/RGJ)Buy Photo
That new-car smell returns to the Reno-Sparks Convention Center as the Reno Auto Show 2016 kicks off today.
The free annual event, which features new vehicles of all shapes and sizes from area dealers, will run for three days.
Organizers are expecting a good turnout this year, especially with the economy improving after going through a tough recession. Although people typically keep their cars for six to seven years, that duration extended to a decade or so because of tough economic times, said said Jimmy Minor, Reno Auto Show producer.
“Last year, people were still apprehensive, but I think they’re ready to spend now and there’s a lot of pent up demand,” Minor said. “We expect this to be the biggest show we’ve ever done.”
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Another big difference this year is that the event managed to get all 19 area dealers onboard. As with every year, there’s already some friendly competition shaping up between participating dealers, who will be offering rebates and deals for financing at the event.
“By the end of the show, everybody knows who sold the most units,” Minor said. “So these guys have a little competition going on and they want bragging rights.”
The car show is scheduled to run through Valentine’s Day. Event times are:
Entry to the event is free but parking charges will apply on Reno-Sparks Convention Center grounds, which is on 4590 S Virginia St. right next to the Atlantis Casino Resort Spa. Here is a list of participating dealers:
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